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Hello there, I’m Kel and I’m 28 this year. I graduated from NTU with a Bachelor in Communication Studies a few years ago. is where I document about my beauty finds, cafe hopping and travel adventures.

Advertise with me

I welcome any form of sponsorship and advertorial opportunities including beauty products, travelling, staycation, apparel, food and dining! 🙂

If you wish to engage any of my services, drop me an email at

P/s: Please note that if I were to accept any events launch invitation, that does not necessarily equate to a free coverage on my blog. Whether I blog about your products or your event, it depends on how much I enjoy using your products (if they work for me!) and if I enjoyed myself at your launch. If you wish to have a definite coverage, you can consider a paid service, feel free to email me to find out more! 

Some of the brands I’ve worked with:

SK-II logoKiehls_logothe body shop logoclinique logo
987logo BBW logobiore-logo

Benefit_Logo  deborah lippman  Printstrip ministry of waxingnaruko logocomms_logo



  • Reply Joanne

    Hi Keline! I love ur blog… Is so awesome!! I also wish to have own blog too. can you advise how to domain own blog and design? I did see those blogspot or WordPress only limited design which can’t customise or design whichever I want. Hope u willing to share to me how u did it. Thank u! ^^

    June 8, 2013 at 12:14 am
    • Reply urbandoll

      Hello Joanne! Thank you for your compliment! I’m using wordpress for my platform, and my domain is paid for. Which explains why I am able to customise my blog layout into what I want. However, for free wordpress accounts, this is not possible. You can buy a domain from any domain websites. BUT a domain does not mean you can customise your own design, you need to have a web hosting as well. That is where all your blog content and your pictures are uploaded onto. If you just want a domain, you can buy and redirect to your wordpress/blogspot. Not sure if you understand this but it’s quite complicated!! And I am so thankful I don’t have to do these procedures by myself ‘cos Roy handles them most of the time. I will try to answer whatever I know:)

      June 10, 2013 at 12:22 pm
  • Reply Joel

    Nice blog, interesting reads, i’m definitely coming back for more!

    June 17, 2013 at 11:16 pm
  • Reply casie

    I’m a new fan! Thanks for sharing bits and pieces of your life. I look forwards to catching up with the rest of your readers and I’ll be waiting for more.

    August 5, 2013 at 10:18 am
  • Reply Shelia

    Hi! i love your blog damn much! haha, by the way i saw you at Kimchi Fan Club months ago

    November 15, 2013 at 11:04 pm
    • Reply urbandoll

      OMG!!!! So embarrassing, idk where to watch it though.. Can’t bring myself to watch also lolol. *embarrassed**

      November 18, 2013 at 2:45 pm
  • Reply Blog

    Pretty nice post. I just stumbled upon your blog and wished to say
    that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your feed and I hope you write again

    November 23, 2013 at 8:58 pm
  • Reply Richie

    Well, Nice layout of elements and interesting articles to read! Ah, talking to a pretty girl is my honor too! Haha!
    How much does the WordPress Domain cost?

    With Regards

    December 18, 2013 at 5:51 pm
    • Reply urbandoll

      Hi Richie, hmmm I’m not sure how much it costs to buy a wordpress domain as I didn’t purchase mine from there.

      December 19, 2013 at 12:43 am
      • Reply Richie

        I see! Pretty Girl with a pretty blog! Well Done!! Keep it up!

        With Regards!

        December 20, 2013 at 9:48 pm
  • Reply Scott

    Hello Kel I just ran into your blog by accident and like it very much. I’m from Orlando Florida but have spent some time in Sg and like it very much over there, beautiful country.

    January 9, 2014 at 12:14 am
  • Reply Anonymous

    Hi keline! Im like in sec school now, & id like to ask how come last time your pri sch photos (from what puberty did to me post) your hair seemed thin, but now like so thick & nice?!:( im having some serious hair loss / thin hair problems, scared next time will bald lol please reply !

    February 14, 2014 at 9:45 pm
    • Reply urbandoll

      Hello! Hmmm, all along I have been blessed with quite a lot of hair. Just that when I was much younger, I used to tie them really tightly and even secure them in place with some gel so my hair looked really flat. In fact it has been thick all along. For reducing hair loss, I recommend staying away from salty food or food with high MSG content as they tend to cost hair to fall quite a bit. <3

      March 9, 2014 at 11:39 pm
  • Reply Elaine

    Greetings from Canada!


    March 29, 2014 at 5:22 pm
  • Reply Tommy

    Hi Keline,

    Just dropping by to let you know that we have added your blog to our list of Singapore Best Travel Blogs! 🙂

    January 3, 2016 at 6:00 pm
  • Reply Cindy

    Hello , Keline . Thank you so much for sharing your sweet stories with your boyfriend . I am 25 years old , and I think me & you we are quite similar type . I love the way you are supporting your boyfriend with heart and soul to achieve what he wants in life . I am Chinese and around 2 years ago , I gave up everything : my job , my family and my friends in China to come to Vietnam with my boyfriend ( Now he is my husband) . He created a Vietnamese company from 0 to now more than 100 staff . I am so proud of him and he really appreciate my support from deep heart . I hope you guys can have a wonderful future together !!!!!


    January 18, 2016 at 10:48 am
  • Reply Ran

    Hi Keline! Were you an sq stewardess?

    March 9, 2016 at 10:10 am
    • Reply urbandoll

      Hi Ran! No, I was not. Why? haha what made you think so?

      March 9, 2016 at 8:45 pm
  • Reply Anqi

    Hi, whats your height & weight? youre so skinny im jealous! (:

    July 22, 2016 at 10:18 pm
    • Reply urbandoll

      Hi Anqi,

      I’m standing at 160cm and my weight is 42kg currently. 🙂 The ideal weight for me is 45kg-47kg, and I’m working towards that!

      August 3, 2016 at 2:56 pm

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